A corporate event is one that is paid for by a company for either its employees or clients. They can be endlessly useful, informative or fun if done right – and a snooze-fest or abject failure if done wrong. If you are planning a corporate event and are looking for information and inspiration, read on to find out more…
Corporate events can be held for many reasons at different times and to achieve different goals. All corporate events are put on for some reason, and your event is not a success unless those goals are met. Some of the most common reasons to hold a corporate event are:
There are of course other reasons to hold a corporate event, but generally, it is to promote relationships within the company or with clients, to inform, reward your employees and, of course, to make sales.
You may have specific ideas about what you need to include in your corporate event, but in general, you can stick to the main principles of event management and do what you need to achieve your purpose. You should:
As you can see, these are generalities for corporate events that don’t include everything that you may want for your corporate event. It is essential that you research corporate catering services for instance to find the best fit, but what kind of food you want is up to you. You may decide on a buffet, something more formal or canapes to aid in mingling.
The theme or type of event that you choose may vary based on the goal you are trying to achieve and who the event is for. A team-building event may be far more informal or even silly when compared to those launching a new product or trying to generate leads. Your theme or style of event will then determine exactly what extras you need to include.
Whatever goal you are trying to achieve, the best way to do that is to make sure your corporate event is memorable – and not for being the most boring way your guests have spent an evening. The key is engaging with your attendees and inspiring them to connect emotionally with your message or goal.
If you want to make your corporate event memorable, there are 4 key ways to do this:
You can engage and inspire your attendees through your choice of activity, theme or setting as well. Some are more suited for employees while others will fit any end goal. Here are a few of our favourite ideas to help inspire your own corporate event, as well as the employees and clients that may attend…
As you can see, there are plenty of ways to make your corporate event memorable. The true key is to make sure that you know your goal before you start planning, and that you evaluate whether or not you met that goal afterwards.
If you are looking to host a memorable and successful corporate event, remember to engage, immerse and inspire your guests so that when they think back on your event, it is with a smile and not a shudder or a yawn.